Corporate identity for National Exhibition Touring Support (Victoria). NETS Victoria organises the touring of exhibitions in the state of Victoria – from exhibition development, fundraising and project management to exhibition installation, interpretation and assistance with education and public programs. The identity is based on a tongue-in-cheek play on the pragmatics of what they do. Packing, crating, moving, etc. The anachronistically rough, sometimes clumsy visual language works playfully for the visually literate arts audience. The NETS Victoria website (developed in collaboration with Keith Deverell at Greyspace) was conceived as a quite analogue ‘package’ that the user ‘unwrapped’ to reveal pages of information inside.
